So you hire an SEO agency to help you boost your search engine rankings. Now what? Should you completely trust them with everything SEO, hoping that they will improve your rankings as they work their magic? No.
Instead, you must learn what they are doing, particularly during the initial few months of their contract. Ideally, you should see some proof of progress, like a few keywords or phrases getting approved for competitive rankings. If not, then be wary. You don’t want to hand your backlink campaign seo agency over to just anyone. Instead, choose a reliable SEO agency that has a proven track record of providing optimized anchor texts for your target keywords.
Another important area to check is their spam and manual penalties. Google has a long list of webpages that they consider to be spam, even if they aren’t formally banned. This includes anything containing a Google “bot” or any other automated system. If you’re thinking that an SEO agency just gives you a list of sites that they think are okay to link to, think again.
The best SEO firms are the ones that actually take the time to do manual keyword and link analysis. They won’t just choose some random number and promote your site to the first page of Google. If they truly care about your business, they’ll make sure that your website is optimized for the best possible keywords, with low-cost, no-follow backlinks. In other words, they’ll make sure that your link profile looks the best that it can.
Does this mean that the agency that you’re going to hire has spammed its clients in the past? No, not necessarily. Most SEO experts are very careful not to abuse their client’s trust by targeting them with spam linkbacks or cheap anchor text. But if they’ve done something that you think looks suspicious, there are a few things you can do to find out yourself. You can request that your SEO agency send you proof that their link backs up to their target keywords, and also you can request a proof that the site is optimized for the specific target keywords.
When an SEO expert doesn’t provide you with a proof of their optimization strategy or just doesn’t have enough to defend themselves against your complaint, you may want to consider hiring another search engine optimization company. If you have a reliable, ethical SEO digital marketing agency to work with you will feel much more confident that you’ll be able to build a good business relationship. A reputable and ethical SEO digital marketing agency will also be able to guide you toward the organic traffic that you need to get your site to the next level. The two should be a natural fit.
If you feel you’ve gotten a bad deal from your SEO agency in the past, you may be able to reclaim some of your investment through a PPC campaign or pay per click campaign. A PPC campaign is a great way to advertise based on your current website’s optimization results. Pay per click ads will typically show up on sponsored listings within the organic section of a search engine. But when an SEO agency advertises pay per click campaigns, they’re going to focus on the organic portion of search engine results. So if you think that you’ve been treated unfairly by your SEO agency, you might be able to take them to court.
In order to ensure that the PPC campaign that you’re going to use will have a strong effect on your rankings, and not result in a loss of ranking, it will be important for you to ask the SEO agency about the cost per click advertising campaigns that they are running. Some of these campaigns could be considered spam. Some SEO agencies don’t mind using these methods in order to raise their organic traffic rankings. However, if you’re looking for a real boost in your site rankings, it would be a better idea to hire an experienced SEO agency that isn’t just out to raise their own profits. The goal of good SEO is to make sure that your website receives as many visitors as possible, and if any visitors are led to click on an affiliate link or the link of another company website, this could mean a loss of ranking for your company.